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Issue #2 · October 13, 2026
Hey {{ first_name | default: "friend" }}! Issue #2 of Stop Being the System. Last time: why a business can have more software than ever and still feel chaotic. This time: what that chaos actually costs you. Featured · Polished Perspectives Build a mini app. Own 100% of your code. Had the thought "I wish there was an app for that"? My course shows you how to build it yourself, with AI as your partner and no dev team. $49 launch price, lifetime access. See the course → |
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Command Center |
The Spreadsheet Tax Every business pays a tax that never shows up on the P&L. It's the 20 minutes someone spends copying orders from one system into a spreadsheet. The Friday afternoon rebuilding the same report by hand. The "quick check" where two people pull the same number and get different answers, and then spend an hour figuring out which one is right. None of it feels expensive in the moment. Five minutes here, half an hour there. But it adds up every single week, and it lands on your best people, because they're the ones who know how the pieces fit together. That's the Spreadsheet Tax: the time you pay because your systems don't talk to each other. Not all the copy and paste items are worth spending the time to fix, and the first step isn't a new tool. It's understanding where it is happening so you can identify low hanging fruit to fix it. Try this this week Every time you (or someone on your team) copy data from one place to another, jot it down. What moved, from where, to where, and how long it took. At the end of the week, add up the minutes and multiply by what that person's hour is worth. That's your weekly tax bill. |
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AI Corner |
What is a token? AI tools don't read words the way you do. They read tokens: small chunks of text. A short word is usually one token. A longer word might be two or three. A rough rule of thumb in English: 100 tokens is about 75 words. Why should you care? Because almost everything about AI is measured in tokens: | ● | How much it can hold at once. Every AI has a limit on how many tokens it can look at in one conversation, called its context window. | | ● | What it costs. Paid AI tools charge by the token. This is a combination of what you send in and what it sends back. | | ● | Why long chats get weird. When a conversation gets long enough, older parts can fall out of the window and AI starts making stuff up. |
You don't need to count tokens. Just know that what you give the AI, and how much, shapes everything it gives back. More on that when we get to context in a couple of weeks.
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Experiments and Lab Notes |
Clean up a messy project This week's experiment: clean up a messy project. The long email thread, the meeting notes, the half-finished to-do list, and paste it into your AI and ask: | "Organize this into: decisions we've made, open questions, next actions, and who owns each one." |
I usually use note-taking tools like Wispr Flow or Fathom to do this for me automatically. The most valuable use case I have is the internal meetings and standup that I have each morning with my team. This helps us stay organized and keeps us on track with next actions. The useful part isn't the summary. It's seeing what's missing: the action nobody owns, the question nobody answered.
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Book Note |
Atomic Habits | “You do not rise to the level of your goals. You fall to the level of your systems. | | James Clear, Atomic Habits |
Clear is talking about personal habits, but it's just as true for a business. Your goals say where you want to go. Your systems decide where you actually end up.
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What I'm Working On |
Why did I spend the time building that? You've probably had this happen. You build something, come back months later to make a change, and think, "Why didn't I just do it this way?" With AI, that gap has shrunk from months to weeks. Things I custom-built, thinking I was on the cutting edge, keep showing up in standard tools a few weeks later, usually done better. Now the thought is, "Why did I spend the time building that?" Here's my latest example. I built a content generation engine for my team, so our documents, slides and infographics match our brand every single time. It took weeks of building a server and everything around it. Since then, Claude has caught up. Most businesses don't need an engine like mine anymore. A Claude Project with a handful of skills gets the same result. Right now I'm working on a simple workflow to help a few clients set that up inside Claude directly, with no custom build. If keeping your team's documents on-brand is a constant fight, try it yourself: start a Project, add your brand guidelines and a couple of examples, and see how close it gets.
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